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For Immediate Release
It’s a new path for families, environmentalists, and sports enthusiasts
Umbra Ltd. Partners With Newly Created Toronto Off Road Bicycling Association
TORONTO – A new grassroots non-profit organisation is off and rolling on the path of preserving, maintaining, and creating new off road cycling opportunities and promoting culture in Toronto.
“Toronto has world-class trails that have been built and cared for by volunteers over the years; the time for organizing and legitimizing all that hard work, and ensuring the interests of the local riders are met has arrived.” says Timothy Charles, an avid mountain biker and a founding director of Toronto Off Road Bicycling Association (TORBA).
Creating a group that will access and care for Toronto's natural spaces – many accessed only on foot or by bike – is a key development in the evolution of trails in Toronto. “We will serve, represent and act as ambassadors for Toronto's off road riders, by listening, planning, and creating effective solutions based on consensus, along with partners, stakeholders, and authorities,” says Charles.
Key to TORBA's great beginnings is the creation of a significant partnership with founding contributor and housewares giant Umbra Ltd. A chance meeting between Umbra President Les Mandelbaum and another TORBA founder Brian Betsworth, on the trails of the Don Valley in summer of 2007, led to Umbra signing on to formally support TORBA.
“Umbra and its founders have lifelong roots in Toronto. As a kid, I remember playing in the ravines in midtown Toronto in the ‘50’s and catching frogs. Later I found myself jogging and now mountain biking with my kids through our magical parks and ravines. I noticed interesting and challenging paths built and maintained by some unknown volunteer enthusiasts. It was great to finally meet these dedicated people and be able to support their efforts to build a permanent Toronto Off Road Bicycling Association.” says Mandelbaum. Umbra has contributed a sizeable donation to TORBA’s start-up.
Umbra took their support further by supporting ongoing fundraising efforts from Umbra's Concept Store on John Street near Queen West. The Concept Store will contribute a percentage of retail sales and specially marked item proceeds directly to TORBA. Several events are planned in conjunction with Umbra's retail store and TORBA, with further announcements to come.
“Toronto Off Road Bicycling Association is poised make some real progress this coming spring and summer, and we look forward to some great events with our partner Umbra, as well as other partnerships soon to be announced,” said Charles.
TORBA and Umbra will host a launch event at Umbra's Concept Store, 165 John Street, on Thursday, May 22nd, 2008, from 7 pm till 11 pm.
For more information,
please contact
brian.betsworth@toronto-offroad.org
www.toronto-offroad.org
May 31, 2008 - Spring Clean Up, Tree Planting & Free BBQ
Dear Don Trail Users,
Please join us for a fun morning of environmental clean-up
in the Crothers. Woods section of the Don Valley.
All trail users welcome. We use the trails, let's support
sustainable trail use to ensure we can all enjoy the valley in
the future. Over the past 9 years this UofT Mountain Bike Team
initiative has seen many of you join in and remove over 13 tons
of waste from the Don Valley forest floor.
Gloves, bags, trees and equipment provided for all. All ages
welcome. Bring a friend!
FREE BBQ, DRINKS and PRIZES for volunteers.
When: Sat May 31st, 10am - 1:30pm
What: Trail Clean-Up and Tree Planting Event (Tree Planting
New This Year!)
Where: E.T Seton Park (Park entrance is off 71 Thorncliffe
Park Dr)
Event organized by the UofT Mountain Bike Team and supported
by the Task Force to Bring Back the Don, TORBA and others.
Donations
Here at Torba we strive to keep dirt under your tires and cash in your pockets!
That's why membership is free!
Some of you maybe saying; Hey, I wanna help.
That's cool too, just follow the link below to our donation page.

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